New campaign launched to support homebuyers and homeowners

4th December 2018

New campaign launched to support homebuyers and homeowners

A new campaign to educate homebuyers across Northern Ireland about the process of buying a house has been launched.

Steps to Buy NI was launched today, Tuesday, December 4, to an audience of housing and property professionals at PLACE NI in Belfast city centre.

Owned and managed by Co-Ownership, Northern Ireland’s main provider of shared ownership,  has been launched to address a knowledge gap among first-time buyers and other prospective homeowners about the process of buying a house.

The campaign’s main resource, a free-to-use website, covers a broad range of topics, including a step-by-step guide about deciding your move, options for financing your move, making your move, detailing the ins and outs of the homebuying process, and life after buying a house with information about budgeting, managing finances and more.

“It’s a one-stop shop to help prospective homeowners understand the process,” explained Mark Graham, Chief Executive at Co-Ownership.

“Research shows there is much about the process prospective homeowners, particularly first-time buyers, don’t understand. In our 40 years we have supported over 27,000 people into homeownership. Throughout this time there has been an evident knowledge deficit among homebuyers with a clear pattern of recurring queries; ‘what does this mean?’, ‘who does what?’ and ‘what comes next?’

“At Co-Ownership we work to help people into affordable homeownership. To understand affordability a homeowner first needs to make sense of the processes involved in purchasing a property as well as understanding their financial capability to maintain mortgage repayments on a property. Steps to Buy NI works to outline this in clear and concise terms.

“We also recognise that every person’s circumstances are different and that other housing options may be more suitable, which is why, alongside shared ownership, the website provides guidance on the private rented sector, social housing and alternative routes to homeownership.”

As well as a step-by-step guide through the homebuying process, the website includes a handy glossary if homebuyers encounter unfamiliar terminology. It also outlines the different people involved in the process and their roles.

“There a are a lot of moving parts in buying house,” Mark commented. “Mortgage advisors and providers, estate agents, conveyancing solicitors, surveyors, vendors and more. Each person has their own unique role to play. Many of these people work on your behalf, often behind the scenes, so it’s important to be clear where they all fit in the process and to understand how they work for you during a purchase.”

It is hoped the website provides a definitive solution for homebuyers wanting to understand the process and addresses a fragmented approach to property and homeownership education in the industry.

Mark continued: “Support a guidance does exist, but this is one of the first instances where it has been collated into one single resource to help bring reassurance and understanding to homebuyers during what can only be described as a complex and far-reaching decision.”

Susan Mason, Acting Director, RICS in Northern Ireland, said: “It is extremely important that homebuyers understand what they are getting into and are able to make informed decisions. Whether it’s getting the right survey, having awareness of the mortgage options available, or understanding the ongoing costs of homeownership, it can be a steep learning curve for those buying their first home.  That’s why we think this initiative has the potential to play an important role for many people.”

Echoing these thoughts, Kirsty Finney, Regional Executive in Northern Ireland for the National Association of Estate Agents (NAEA), said: “Homeownership is a significant life milestone and one that a homebuyer should take time to consider carefully to make an informed decision about, bearing in mind the implications and responsibilities that come attached to the title of ‘homeowner’. Steps to Buy NI is a valued resource that will enable prospective homeowners across Northern Ireland to educate themselves about the process, research their options and understand associated costs and affordability before beginning the process of buying a house.

“Many estate and lettings agents are now Propertymark Protected to demonstrate transparency and a customer-centric approach to the buying process. This initiative is yet another step in the right direction to maximise the support on offer.”

John French, Chief Executive of The Consumer Council, said: “Owning your first home is an exciting time, and we welcome the Steps to Buy NI campaign to help more consumers become homeowners. However, there are many other associated costs with owning a home, including home energy, utility bills and food and groceries. The Consumer Council will be working with Steps to Buy NI to share our resources to help new homeowners set budgets, manage their spending and compare the cost of energy suppliers.”

For more information, visit